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Tim Baker

Hi, I'm Tim Baker, Vice President of Digital Strategy at MWW Group.

Hi, I'm Tim Baker and I'm am a highly passionate and creative digital strategist with best-in-class social media expertise. I am a proven leader with experience creating integrated digital and social media strategies across multiple sectors of business, including B2B, B2C, Investor Relations, Corporate Communications, Capital Markets, Life Sciences and others. Innovative, out-of-the box thinker with proven, measurable results. Early adopter, extremely personable and a team player. I have been using the internet to communicate since I was a child. From the first time I used the dial-up modem on my father's PC to connect to local BBSes, I was hooked. Digital communications runs through my veins and experiencing the growth of the internet from the ground up has given me a unique perspective on how people connect and the best ways to tap into those conversations.

Tim Baker's Background

Tim Baker's Experience

Vice President, Digital Strategy at MWW Group

October 2011

I create and execute digital strategies that help some of the world's largest brands connect with their target market. Incorporating detailed analytics and metrics, I help clients find the true value in social media and digital communications to maximize their ROI. I oversee a team of very talented strategists and associates to create ongoing dialogue between brands and their audience while finding new and innovative ways to keep them talking.

Vice President, Digital Strategies at Financial Dynamics

August 2009 - October 2011

Created and executed social media, SEO and digital marketing strategies to a wide variety of domestic and international clients. Responsible for all social media advertising planning, buying and optimization. Oversaw a team of strategists and associates across offices in New York, Chicago, Washington D.C., Boston and Brussels. Client-facing lead and company thought-leader at industry trade shows and publications on all business related to social media marketing. Directly involved with the technology and programming teams to provide enhancements and strategic recommendations to mobile applications, website designs and other creative initiatives.

Manger of Online Marketing and Social Media at Wake Entertainment Group

February 2006 - August 2009

Created and implemented social media strategies and marketing plans for a wide array of clients within the music and entertainment industry. Responsible for the strategic creation of fan building and buzz generating campaigns as well as direct response marketing initiatives across multiple platforms. Hired and oversaw all outside vendors and creative resources utilized by the company.

Director Online Marketing & Social Media at Krebs Communications Corp.

September 2002 - December 2005

Responsible for digital marketing strategy for entertainment clients in the fields of music, theater and film. Created inventive ways to maximize the use of digital communications to reach a targeted audience in a time when "social networking" was not yet a buzzword. Oversaw a team of junior marketing associates and interns.

Promotions & New Media Assistant at McGathy Promotions / In De Goot

December 2001 - September 2002

Worked directly under the Director of Marketing with formulating and implementing online marketing campaigns. Utilized online message boards, street teams, email and direct marketing programs to effectively drive fan growth, album sales & concert ticket revenue for such artists as 3 Doors Down, Puddle of Mudd and Chevelle.

Tim Baker's Education

State University of New York College at Oneonta

1997 – 2001

Bachelor of Arts


Tim Baker's Interests & Activities

Social Media, Marketing, Public Relations, Music, Technology

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